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Invest In Mobile Marketing Before It Is Too Late
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The surge in the use and availability of mobile devices is well documented and many correctly assume the trend has not yet peaked. Older and younger demographics are becoming part of the mobile trend to the point where many people are substituting desktop activities with their mobile phone. Obvious examples include mobile shopping, research, social media use and online communication.


This trend puts more and more pressure on businesses to move towards mobile marketing in a very serious way. The use of SMS marketing is still prevalent, but has been largely replaced by the use of...

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