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Why business apps are the thing
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Business owners have taken their advertising and marketing strategies to another level by considering apps for their business. Now even small business have apps for their customers.

These apps help the company keep constant communication and connection with their customers. A customer will feel more confident in your business if they can easily reach you. The fact that they can access your services and get notifications on their phone is very efficient. A customer can see the prices of your products, their accounts if there are any and get all the news as they come in.



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4 Tips for a Successful B2B Mobile Marketing
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It's no secret that many B2C companies have profited from mobile marketing. It is virtually impossible to find someone who is yet to use the Amazon app for shopping or Yelp for checking restaurant reviews. As a matter of fact, Google reports that more than 50 percent of all the searches done worldwide are carried out via mobile phones.


Does mobile marketing affect B2B companies?

Besides affecting the B2C businesses, mobile marketing also happens to have a big effect on the B2B businesses as well. A survey done by Regalix on the state of B2B Mobile Marketing 2015 reveals that B2B...

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The Decade of Enterprise Mobility
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Nowadays you can reach into your pocket and grab one device to help make business-driven decisions while simultaneously accessing customer data or coordinating and collaborating with people around the world. Such strides have been made in less than a decade of interoperability with the proliferation of iPhones, Androids, tablets and other mobile devices. With new daily demands arising to make a wide array of corporate applications available for every level of businesses from consumer to corner office or cubicle, it is now vital to integrate them into a successful strategy. Enterprise...

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YouTube and Facebook Top as the Most used Social Media Platforms
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As much as social media has made strides in penetrating and infiltrating the market, there is still a fraction of people who have expressed their reluctance to engage. Most of the countries that have been caught up in this quagmire include Germany that has for a long time had underlying issues when it comes to trusting their data. Nevertheless, the millennial generation has been slowly changing the situation with their rather interesting affinity for social media.

A closer look at the usage patterns based on multiple data sources reveals that:



According to statistics,...

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